Experience

Living CV

Dr. Kim Peirano, DACM, LAc, CHt

I am a values-driven professional dedicated to integrity, authenticity, and creating safety in every aspect of my work. I am a versatile professional with over 14 years of entrepreneurial experience, excelling in project management, organizational consulting, creative problem-solving, and content creation. As a skilled writer and communicator, I have a proven ability to craft compelling content, from blogs and educational materials to product descriptions and technical documentation, tailored to diverse audiences.

I specialize in empowering individuals and organizations to navigate change with confidence and alignment. My skills include strategic planning, wellness-focused consulting, integrative healthcare, and crafting innovative solutions that honor equity, inclusion, and sustainability. My diverse background spans business ownership, consulting, and coaching, equipping me with the adaptability and resourcefulness to thrive in dynamic environments and deliver impactful results.

I am interested in collaborative opportunities for fractional remote work in consulting, writing, and project management.

Let's Work Together

Education

2026

Masters of Science - Organizational Psychology Candidate

University of Hartford, CT

2018

2010

2005

Doctorate of Acupuncture & Chinese Medicine

Pacific College of Health Sciences, San Diego CA

Masters of Science in Oriental Medicine

The Acupuncture & Integrative Medicine College, Berkeley CA

Bachelors of Arts - Studio Art

California State University - Long Beach

CERTIFICATIONS

2023

Certified Integrative Medical Hypnotherapist

International Certification Board of Coaches and Hypnotists

2021

Certified Jungian Life Coach

Creative Mind LLC

Project & Events Managment

Budgeting & Financial Oversight
Calendar Management
End-to-End Event Execution
Logistics & Operations Management
Marketing & Audience Engagement
Multitasking & Adaptability
Post-Event Evaluation & Reporting
Risk Management & Compliance
Talent & Speaker Coordination
Timeline & Workflow Optimization
Vendor & Sponsor Relations
Volunteer & Staff Coordination

Team & Volunteer Development

Community Engagement
Conflict Resolution & Mediation
Donor Relations
Equity & Inclusion (DEI) Initiatives
Event & Project Management
Leadership & Team Building
Multitasking
Performance & Impact Evaluation
Program Development & Optimization
Project Management
Recognition & Retention Strategies
Scheduling & Staffing
Stakeholder & Community Engagement
Strategic Volunteer Recruitment & Retention
Team Building
Training & Capacity Building
Volunteer Management

Creative & Writing

Academic & Professional writing
Adobe Photoshop
Content marketing & creation
Copywriting
Email Marketing
Google Ads Marketing
Graphic Design
Marketing
Photography
Presentation & Course Preparation
Public Relations
Public Speaking and Oral Communication
SEO Writing
Social Media Management
Technical medical writing
Video Production
Website Development (wix, weebly, wordpress)

2010 - Current

Lion’s Heart Acupuncture & Wellness Inc, Oakland, CA

CEO, Clinic Manager, Acupuncturist

Business Operations & Management
- Owned and operated a successful hybrid acupuncture and hypnotherapy practice
- Oversaw and implemented all aspects of operations.
- Project Management
  - Develop and complete all business development-related tasks and operations.
- Team Management
  - Hire, supervise, and support a team of 1 employee and two interns.
  - Oversaw scheduling, performance monitoring, and training to maintain high standards of patient care.
  - Offer regular feedback, address team challenges, and foster a collaborative environment to enhance productivity and professional development.
- Client Relationship Management
  - Ongoing client relationship building and management through follow-up communication, clear guidance around treatment protocols and outcomes, and addressing client concerns as needed.
- HIPAA, Risk & Compliance
  - Ensure clinic and business practices are fully licensed and permitted with local health departments and other legislative bodies for healthcare practice.
  - Managed all government and health department compliance needs.
  - Ongoing attention to patient privacy and HIPAA compliance.
- Scheduling
  - Maintain an accurate online scheduling system and schedule patient appointments, staff shifts, and time off.
  - Arrange meetings, travel, and other business-related events.
Marketing & Client Acquisition
- Create, develop, and deploy print, online, and social media marketing campaigns. Created and secured publicity events and interviews through press releases, Qwoted, Connectively, and direct reporter relationships.
- Created and managed the company websites with ongoing updates on Weebly, WordPress & Wix
- Created SEO target-rich content to secure #1 Google rankings on multiple blog posts.
- Managed & created content for social media, including Tiktok, Instagram, Facebook, Threads, and Lemon8
- Successfully managed and grew client mailing list using Mailchimp and Constant Contact.
- Managed Google Ads campaigns and secured contractors to assist in data analytics of success rates.
- Monitored and responded to online reviews on platforms such as Google and Yelp
- Developed and implemented print, online, and social media marketing campaigns
- Coordinated publicity efforts, securing events and interviews in prominent local & national media.
- Managed online scheduling systems, coordinating patient appointments, staff shifts, and time off.
- Built and maintained strong client relationships to ensure ongoing satisfaction and retention.
- Oversaw licensing and compliance with local health departments and legislative requirements.
- Provide interviews for expert commentary, podcasts, and input on articles.
- Copywriting, blog writing, and technical healthcare writing
  - Write and edit articles, blog postings, and literature for medical journals.
Acupuncture Practice and Direct Patient Care
- Employ Traditional Chinese Medicine and modern acupuncture techniques to treat patients for current ailments and complaints
- Provided acupuncture, consultations, expectation management, activities of daily living, nutrition, and herbal consultations.
- Specialization in sports medicine, pain management, stress, trauma, mental health, women’s health, neurological disorders, pediatrics, and end-of-life care.

2020 - Current

Courage to Transform

CEO, Transformational Coach, Hypnotherapist & Writer

Marketing & Client Acquisition - Create, develop, and deploy print, online, and social media marketing campaigns. Created and secured publicity events and interviews through press releases, Qwoted, Connectively, and direct reporter relationships.
- Provide interviews for expert commentary, podcasts, and input on articles.
Scheduling - Maintain an accurate online scheduling system and schedule patient appointments, staff shifts, and time off. Arrange meetings, travel, and other business-related events.
Graphic Design, Website Development and SEO - Create marketing materials, logos, graphics, and fliers. Created and managed the company websites with ongoing updates and SEO strategies through Weebly and WordPress.
Copywriting, blog writing, and technical healthcare writing - Write and edit articles, blog postings, and literature for medical journals.
Business Operations & Management- Owned and operated a successful hybrid acupuncture and hypnotherapy practice, overseeing all aspects of operations, including client services, marketing, advertising, media creation and branding, financial management and projections, and employee/intern acquisition and management.
Project Management - Develop and complete all business development-related tasks and operations.
Client Relationship Management - Ongoing client relationship building and management through follow-up communication, clear guidance around treatment protocols and outcomes, and addressing client concerns as needed.
Hypnotherapy Practice and Direct Client Care - Provide clients with one to one life coaching and hypnotherapy services with an emphasis in trauma-informed care and helping clients bolster self empowerment and skill building.
- Special focus on chronic pain, chronic illness, terminal illness & deathcare, major life changes, sports performance enhancement, cult and coercive control recovery, religious trauma

2021 - 2024

California State Oriental Medicine Association

Professional Director, Events & Volunteer Coordinator

Successfully managed and produced a yearly conference of 200 attendees, including practitioners, vendors, and industry leaders, ensuring high-quality programming and smooth operations.
Oversaw all logistical aspects, including venue selection, vendor management, contract negotiation, and on-site execution, meeting deadlines and budget constraints.
Coordinated a team of 20 volunteers to support conference production, assigning roles, providing training, and fostering collaboration to ensure the seamless execution of conference activities.
Developed and implemented volunteer onboarding processes, training, and oversight
Maintained volunteer schedules and coordinated shift coverage to ensure seamless production.
Implemented outreach strategies for volunteer recruitment, leveraging online platforms and community partnerships.

2019 - 2024

The Integrative Healing Institute, San Rafael, CA

Founder, Director & Educator

Organized and facilitated group wellness & continuing education classes, workshops, and professional development opportunities as a core offering
Maintained 501 (c) 3 non-profit compliance and status
Spearheaded marketing initiatives to promote over 50 annual courses, including designing print and digital
Successfully expanded the institute's presence through marketing, partnerships, and collaborative events.
Organized in-person venues, scheduled Zoom meetings, and managed online learning via Ruzuku.
Designed Canva advertisements and social media content to promote events.
Created and distributed organization communications, including newsletters and internal updates, to foster community and engagement.
Collaborated with the board to identify program needs and strategically recruit instructors with relevant skills.
Recruited and managed a team of 15 instructors to facilitate courses

2023-2024

Tao to Wellness, Berkeley, CA Acupuncturist

Employ Traditional Chinese Medicine and modern acupuncture techniques to treat patients for current ailments and complaints, including acupuncture, consultations, expectation management, activities of daily living, nutrition, and herbal consultations.
Proper patient charting, including ICD-10 Diagnoses and CPT coding.
Ongoing client relationship building and management through follow-up communication, clear guidance around treatment protocols and outcomes, and addressing client concerns as needed.
HIPAA & Patient Privacy - Ongoing attention to patient privacy and HIPAA compliance.

2022 - 2023

Concentra, Oakland, CA Acupuncturist

Employ Traditional Chinese Medicine and modern acupuncture techniques to treat patients for current ailments and complaints, including acupuncture, consultations, expectation management, activities of daily living, nutrition, and herbal consultations.
Proper patient charting, including ICD-10 Diagnoses and CPT coding.
Ongoing client relationship building and management through follow-up communication, clear guidance around treatment protocols and outcomes, and addressing client concerns as needed.
HIPAA & Patient Privacy - Ongoing attention to patient privacy and HIPAA compliance.

2020 - 2022

The Acupuncture & Integrative Medicine College, Berkeley, CA Clinical Faculty

Observe and teach students in the acupuncture clinic during actual patient encounters
Provide resources for treatment protocols, diagnosis, and how to handle complex cases
Encourage creative thinking and diagnosis using different techniques and protocols in patient encounters.
Provide needling instruction and examples as necessary

2012 - 2016

Opel Productions, San Francisco, CA

Volunteer Director, Marketing & Events Coordinator

Developed and implemented volunteer onboarding processes, training, and oversight
Coordinated teams of 2-100 volunteers for multiple events, successfully managing logistics and communication to achieve seamless execution and high attendee satisfaction.
Maintained volunteer schedules and coordinated shift coverage to ensure seamless production.
Managed and updated volunteer databases, tracking engagement, availability, and service contributions.
Implemented outreach strategies for volunteer recruitment, leveraging online platforms and community partnerships.
Created and maintained engagement tracking databases to successfully grow and retain volunteer staff
Directed logistics for high-profile events, including travel, venue bookings, and on-site setups.
Coordinated logistics, ensuring seamless execution of 200-5000 person events & street fairs
Developed event concepts, booked talent, and cultivated relationships with artist agencies.
Provided on-site event support, overseeing artist logistics, door operations, and artist management.
Collaborated with vendors to secure high-quality marketing materials within deadlines and negotiated favorable pricing and terms.
Managed social media and podcast production across multiple platforms
Designed graphics, wrote copy, and created media for email and online marketing campaigns.
Coordinated sponsorships and partnerships to amplify event visibility and reduce costs.
Updated and maintained WordPress websites and multiple ticketing platforms for sales.