​Managed all facets of business operations, from program development to compliance. Utilized strong writing skills and creative campaigns to navigate the challenges of the acupuncture and wellness industry, ensuring long-term sustainability.

• Business Operations & Management

  • Owned and operated a successful hybrid acupuncture and hypnotherapy practice

  • Oversaw and implemented all aspects of operations.

  • Project Management

    • ​ Develop and complete all business development-related tasks and operations. 

  • Team Management

    • Hire, supervise, and support a team of 1 employee and two interns.

    • Oversaw scheduling, performance monitoring, and training to maintain high standards of patient care.

    • Offer regular feedback, address team challenges, and foster a collaborative environment to enhance productivity and professional development.

  • Client Relationship Management

    • ​​Ongoing client relationship building and management through follow-up communication, clear guidance around treatment protocols and outcomes, and addressing client concerns as needed. 

  • HIPAA, Risk & Compliance

    • ​Ensure clinic and business practices are fully licensed and permitted with local health departments and other legislative bodies for healthcare practice.

    • ​Managed all government and health department compliance needs. 

    • Ongoing attention to patient privacy and HIPAA compliance. ​

  • Scheduling

    • ​Maintain an accurate online scheduling system and schedule patient appointments, staff shifts, and time off.

    • Arrange meetings, travel, and other business-related events. 

• Marketing & Client Acquisition

  • Create, develop, and deploy print, online, and social media marketing campaigns. Created and secured publicity events and interviews through press releases, Qwoted, Connectively, and direct reporter relationships. 

  • Created and managed the company websites with ongoing updates on Weebly, WordPress & Wix 

  • Created SEO target-rich content to secure #1 Google rankings on multiple blog posts. 

  • Managed & created content for social media, including Tiktok, Instagram, Facebook, Threads, and Lemon8

  • Successfully managed and grew client mailing list using Mailchimp and Constant Contact. 

  • Managed Google Ads campaigns and secured contractors to assist in data analytics of success rates. 

  • Monitored and responded to online reviews on platforms such as Google and Yelp

  • Developed and implemented print, online, and social media marketing campaigns

  • Coordinated publicity efforts, securing events and interviews in prominent local & national media.

  • Managed online scheduling systems, coordinating patient appointments, staff shifts, and time off.

  • Built and maintained strong client relationships to ensure ongoing satisfaction and retention.

  • Oversaw licensing and compliance with local health departments and legislative requirements.

  • Provide interviews for expert commentary, podcasts, and input on articles. 

  • Copywriting, blog writing, and technical healthcare writing

    • ​Write and edit articles, blog postings, and literature for medical journals. ​​

• Acupuncture Practice and Direct Patient Care

  • ​Employ Traditional Chinese Medicine and modern acupuncture techniques to treat patients for current ailments and complaints

  • Provided acupuncture, consultations, expectation management, activities of daily living, nutrition, and herbal consultations.

  • Specialization in sports medicine, pain management, stress, trauma, mental health, women’s health, neurological disorders, pediatrics, and end-of-life care.